CoPromote, a NYC-based provider of a programmatic influencer marketing platform, raised $3.17m in equity funding.
The round was led by Oriza Holdings with participation from Correlation Ventures, AXA Strategic Ventures, and ff Venture Capital.
The company is using the funds to expand operations.
Founded in 2010 by Mike More, CEO, and Christopher Lee, CTO, CoPromote acts as a network of publishers recommending one another. It allows users to promote their Twitter, Tumblr, YouTube and Vine posts on the platform to combine social reach with other publishers and reach new people. The network now includes over 800,000 content creators reaching more than 1.6 billion people a month. The company is now opening up the platform to a select group of brands and professional content creators.