The amount of the deal was not disclosed.
Led by Gary Schwake, president and co-founder, Virtual Event Bags provides organizers with tools to manage sponsors and a way to distribute and access merchandise offers. Through a customized micro-website, the company delivers sponsor and event- related content to attendees before, during and after the event. An online software platform simplifies the process of creating, sharing and reporting on this content for event organizers.
Founded in 2010, Virtual Event Bags has allowed events to distribute over 9 million bags for over 1,000 customers in North America, Australia, Europe, and Africa.
Following the acquisition, the Virtual Event Bags platform will integrate with ACTIVEWorks and ACTIVE Network Activity Cloud to give organizers comprehensive insights including participant trends and behavior from pre-registration through post-event. Participant visits, views, and engagement levels will be compiled into a dashboard-style detailed report to allow organizers to extend the value of the event. They will also have access to content and promotions from national brands, increasing the availability of discounts and offers for their participants.
Founded in 1999 and led by Darko Dejanovic, chief executive officer, ACTIVE Network is a global marketplace for activities and events, connecting participants and activity organizers, while offering business intelligence through data solutions and insights platform that allows organizers to drive increased participation and revenue.
The company annually processes nearly 100 million registrations and more than $3B in payments for over 47,000 organizers and 200,000 activities and events worldwide.