Styletag.com, a Bangalore, India-based online curated fashion and lifestyle startup, raised USD$7.5m in angel funding.
Jitu Virwani, Chairman & Managing Director, Embassy Group, made the investment in his own personal capacity.
The company will use the funds to further expand their range of private labels, acquire other designer brands and strengthen its team to complement their capabilities.
Led by Sanjay Shroff, Founder & CEO, Styletag.com makes luxury products accessible in the form of a flash sale model to fashionistas who are interested in style and avant-garde designs within an affordable range.
The site at Styletag.com offers fashion every day, with a blend of ethnic and western wear. All the products are hand-picked and provided to the shoppers through flash sales running for a limited period. There is 100% authenticity guarantee on all merchandise being sold as it comes directly from the manufacturer, or a licensed agent, a retailer, or an importer.
The company, which also has a presence in Delhi-NCR and Mumbai, now plans to scale up to 100 omni-channel models across major cities of the country in less than two years via a brick and mortar presence which will aid in brand building, and an online commerce to reach out to fashionistas.