SIM Partners, a Chicago, IL- and San Francisco, CA-based provider of location-based marketing technology, acquired SyCara Local, a Scottsdale, United States-based local digital presence and SEO measurement platform for brands and agencies.
The amount of the deal was not disclosed.
The acquisition allows to integrate SyCara Local’s SEO toolset with Velocity, SIM Partners’ local marketing automation platform.
Led by Jon Schepke, CEO, SIM Partners provides Velocity, a platform that allows national brands to create location-based offers to turn “near me” mobile searches into real life conversions. Velocity includes a location data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and an insights platform to inform local content strategies. and San Francisco.
Led by Dan Boberg, President, SyCara Loca provides a local digital presence and SEO platform for brands, franchisors and agencies who need to use local marketing and SEO to generate leads, drive sales and increase revenue for their clients. The company currently serves dozens of major national-local brands with 1000s of locations and clients.