Sidecar, a Philadelphia, PA-based e-commerce marketing technology that programmatically connects retailers’ products to the most relevant consumers, completed an $8m Series B round of financing.
The round was led by Ascent Venture Partners with participation from Osage Venture Partners and other new and existing institutional and angel investors.
The company will use the funds to further develop technologies that optimize product advertising channels, and increase its sales and marketing efforts.
Led by Andre Golsorkhi, founder and CEO, Sidecar develops e-commerce marketing technology that uses machine learning to connect consumers to relevant retail products, in all paid marketing channels where consumers shop.
It is used by brands like NewEgg, Nuts.com, GNC and Choxi, among others.