Publicis Groupe (Paris:PUB) [Euronext Paris: FR0000130577, CAC40], a global leader in marketing, communication, and business transformation, acquired a majority stake in Glickman Shamir Samsonov (GSS), an Israeli creative agency.
The amount of the deal was not disclosed.
The addition of Glickman Shamir Samsonov (previously Glickman Nettler Samsonov) will allow Publicis Groupe to expand its presence in Israel. With GSS, Publicis Israel Group is to become the dominant creative agency group in the market with over 350 team members. The group is today comprised of: Leo Burnett Tel Aviv, Publicis Tel Aviv, C (branded Content), MINT (brand utility & technology), Starcom, ZenithOptimedia.super push, a BTL and sales promotion agency, and BBR Saatchi & Saatchi Tel Aviv.
Founded in 1987 and led by CEO Hanan Glickman, and also headed by Gil Samsonov – Head of Strategy, Yigal Shamir – Chief Creative Officer, Ronen Goldshmidt – Head of Client Service, and Roy Gefen – GNS Digital CEO, Glickman Shamir Samsonov is now within the market’s top 5 biggest agencies with over 75 people employed in its office in Tel Aviv.
GSS works with clients such as Coca Cola Company Israel, Tnuva Dairy, Orange, El Al, FIBI Bank, Mercedes, Hyundai, Direct Insurance, Israel Post, Psagot investments, Sano detergents, Yediot Achronot newspaper, and Newpan electronics.
Following the close of the deal, the above mentioned partners will maintain their roles and responsibilities, reporting directly to Yoram Baumann, Chairman of Publicis Israel Group.