Placester, a Boston, MA-based provider of a marketing platform for real estate consumers and professionals, raised $27m in Series C funding.
Backers included previous investors New Enterprise Associates (NEA) and Romulus Capital.
The company, which has raised $50m to date, intends to use the funds to further build its engineering team and continue to add new features and services to the platform.
Founded In 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist, Placester provides a marketing platform for real estate professionals featuring MLS integration, high-resolution visuals, responsive design, mobile optimization, lead management tools and marketing automation software for email, Facebook, Google AdWords, and other channels.
The company, which employs 105 people, currently serves over 100,000 real estate professionals and is the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®.