Panjo, a Santa Monica, CA-based marketplace for auto, sport and hobby enthusiasts, raised $4.6m in Series A funding.
The round was led by Spark Capital with participation from The New York Times Company, Fabrice Grinda, Lerer Ventures, BDMI, BEENOS Partners, Mucker Capital and Mesa.
The company, which has raised $6.7m in total, intends to use the funds to expand the team, and continue to release features that benefit buyers and sellers through reduced transaction costs.
Founded by Chad Billmyer, Juan Vasconez, and Tom Gerken, Panjo operates a marketplace for auto, sport, and hobby enthusiasts to discover, buy, and sell rare goods via a community-based approach. The company, which powers dozens of community marketplaces for partners in categories including as cars, sports, and collectibles, has also opened its platform to community groups, clubs, and publishers to launch peer-to-peer, mobile-optimized marketplaces.