Mavrck, a Boston, MA-based micro-influencer marketing platform provider, secured $5m in funding.
Backers included Kepha Partners and GrandBanks Capital.
The company will use the funds to accelerate its growth.
Led by Lyle Stevens, CEO and co-founder, Mavrck provides a micro-influencer marketing platform for brands to both identify and activate their most influential consumers at scale across multiple social networks.
In addition to the funding, the company has officially launched its free Fan Grader analysis tool for brands to identify influential Facebook fans. It recently unveiled its Instagram integration to its platform, analyzing more than one million posts in just the first two weeks of launching.
Customers include more than 30 premier brands such as Gillette, Hershey’s, Bota Box, Hydro Flask and major agency partnerships with Mullen Lowe and GroupM, among others.