Mad Mobile, Inc., a Tampa, Florida-based provider of consumer and enterprise solutions spanning multiple mobile touch points including smartphone, tablet, apps, and in-store experiences, acquired the assets of KidoZen, Inc., a mobile app development platform.
The amount of the deal was not disclosed.
Founded in 2010 by Bruce Bennett and Greg Schmitzer, Mad Mobile builds transactional mobile applications for companies such as Sysco, AutoNation, Major League Baseball, Payless Shoesource, and Aeropostale. The acquisition of KidoZen aims to enhance its capability to offer customers to choose among full-service, self-service, hybrid, cloud or on-premise delivery models.
The company will integrate the KidoZen technology with its Mad.X platform to offer a mobile-first platform featuring:
– Instant mobile integration with Oracle, SAP, IBM, Microsoft SharePoint, Salesforce and 50+ other enterprise systems.
– mobile data orchestration, optimization, and atomization
– Mobile UI builder with starter templates
– Plug-in mBaaS services for mobile functions
– analytics to measure API and app performance, and
– Enterprise App Store for public and private app distribution.
In conjunction with the closing of the transaction, core members of the KidoZen team including a development group located in Buenos Aires, Argentina, will transition to Mad Mobile, while service for KidoZen customers will be uninterrupted. Venture capital backed KidoZen currently powers enterprise mobile applications for Citrix, Koch Industries, JM Family Enterprises, IFF, Bell & Howell, and other companies.