Clarisite, a London, UK-based provider of digital customer experience solutions for both the web and mobile, raised $5.5m in Series A funding.
The round was led by Lazarus Israel Opportunities Fund.
The company will use the funds for international expansion.
Founded in 2010 by Yoav Schreiber, Yaron Gueta and Hanan Blumstein and led by newly appointed CEO Yaron Morgenstern, Clarisite provides organisations with solutions to manage and optimize the entire digital lifecycle of their web and mobile customers. Leveraging big data, behavioural analytics and record-replay capabilities, Clarisite enables enterprises to see what online and mobile customers are doing and why they are doing it. The platform informs and facilitates action based on those insights that can lead to enhanced customer experience, decreased customer disputes, and improved regulatory compliance.
The company’s solutions are used by medium to large enterprises in the financial services and insurance industries and could also be used in a wide range of verticals including health care, telecommunications, utilities, gaming, and business services.
Clarisite has offices in London, New York and Tel Aviv.