Athos, a Redwood City, California-based provider of wearable tech fitness apparel, raised $35.5m in funding.
The round was led by Social Capital with participation from MAS Holdings, Lightspeed Venture Partners and Felix Capital, as well as existing investors DMC, True Ventures and angel investor Joe Lacob.
The company intends to use the funds to continue to drive innovation in wearable fitness technology, scale to support increasing consumer demand and grow its team.
Led by Dhananja Jayalath, CEO and co-founder, Don Faul (COO) and Rose Yao (VP of Product), Athos provides wearable tech apparel, which gives insights into physiology and performance to people of all fitness levels and a personalized and motivating training experience.
Its garments measure muscle performance using EMG (electromyography), as well as heart rate and acceleration. This data is streamed to the user’s mobile device, along with actionable insights to allow them to reach their individual goals.