Signals Group, a Netanya, Israel-based data analytics company, raised $15m in Series B funding.
The round was led by Sequoia Capital with participation from existing investor TPY Capital. In conjunction with the funding, Shmil Levy, a partner at Sequoia Capital Israel, will join the Signals board.
The company intends to use the funds to grow US offices and expand the analytics portfolio to serve a wider range of clients.
Founded in 2009 by two former military intelligence officers CEO Gil Sadeh and Chief Research Officer Kobi Gershoni, Signals transforms multiple external data and unstructured data sources covering consumers, markets, and technologies into tangible insights on how to grow products and brands to support corporate decision-making.
Through its platform, Signals allows companies to develop products across a range of industries including life sciences, pharmaceutical, medical device, consumer packaged goods, and food and beverage.
clients include Johnson & Johnson, Procter & Gamble, and PepsiCo.