ProSiebenSat.1 acquired 100% of the shares in Etraveli from Segulah IV L.P., a private equity company in the Nordic region, for an overall valuation of approximately €235m. The acquisition is subject to approval by the German Federal Cartel Office and by the Austrian Federal Competition Authority.
Founded in 2007 and led by Matthias Hedlund, CEO, Etraveli offers airline tickets and a wide variety of other travel-related services, such as hotel accommodations and rental car reservations. The company operates in 40 countries and on four continents through brands such as Supersaver, Gotogate, Travelstart, and Seat24. In addition, in Sweden, it operates the airline price comparison websites Flygresor.se and Charter.se.
For ProSiebenSat.1, Etraveli adds to the travel portfolio of 7Travel, which already operates travel portal weg.de; travel organizer tropo; German portal for rental cars billiger-mietwagen.de; specialist for experience gifts and events mydays.de; online travel agency reise.com, as well as the weather portal wetter.com.