PebblePost, a NYC-based provider of a programmatic direct mail platform, completed a $3M seed funding.
The round was led by Tribeca Venture Partners and ff Venture Capital with participation from Alpine Meridian Ventures, Mantella Ventures, and Kickstart Seed Fund, and industry angels Are Traasdahl (TAPAD), Oren Michels (Mashery), Yen Lee (Rakuten), David Rodnitzky (3Q Digital), Sanjay Chadda (Petsky Prunier), Geoff Judge (24/7 Media), Erik Matlick (Bombora), Slava Rubin (Indiegogo), Frank Barbieri (YuMe), Michael Liou (Anvil Capital Advisors), and Bob Ellis (serial angel).
The company intends to use the funds to to open up their offering to the general marketplace of digital and direct marketers, and release additional products and features.
Led by CEO Lewis Gersh and CTO Robert Victor, PebblePost provides a programmatic direct mail platform to dynamically transform real-time online activity, send mail, and optimize daily messages and creative based on real-time results. The platform includes tools for real-time segmentation, workflow, analytics, and optimization.
The launch follows a private beta with 20 e-commerce, catalogers and digital and direct marketing agencies.