HyPR Brands, a NYC-based marketplace for social media influencer marketing, raised $5m in a seed round of financing.
The round was led by Edgewater Capital, with participation from Silvertech Ventures, Star Farm, Klingenstein Fields and a number of strategic angel investors.
HyPR’s team is composed of industry veterans with over 1,000 celebrity and influencer deals under their arms.
Led by Gil Eyal, CEO and co-founder, HyPR Brands provides an automated marketplace for social media influencer marketing. Leveraging patent-pending technology, the company provides audience analytics across all social platforms and engage the most relevant accounts at scale.
With its search engine, which crawls every social media account in the world and creates an index of influencers that are searchable by their audience demographics, brands and agencies can access in-depth, real-time audience analytics of influencers across major social networks such as Facebook, Twitter, Instagram, YouTube and Pinterest.
HyPR Brands is also launching a closed beta for invite-only access to a marketplace for automating high-impact and long-tail influencer campaigns at scale.
It is currently accepting signups for its closed beta at www.hyprbrands.com/signup.