Ensighten, a San Jose, CA-based global omni-channel data and tag management provider, raised $53m in debt and equity financing.
Existing investors Insight Venture Partners, Lead Edge Capital, Mack Capital and Volition Capital led the new funding round, with participation from Silicon Valley Bank (NASDAQ: SIVB).
The company intends to use the funds to accelerate innovation and sales of its platform.
Led by Josh Manion, Chief Executive Officer, Ensighten provides an omni-channel data and tag management platform, which is comprised of enterprise tag management, mobile app deployment and optimization, and customer profile creation and activation. The company, which also has offices in San Diego, London and Sydney, has also launched a patented, real-time, no-SDK mobile app optimization and deployment platform that allows marketers and mobile teams to boost in-app customer conversion, engagement and loyalty without having to repeat the app certification process.
The platform integrates with nearly 1,000 digital marketing vendor integrations, including all go-to applications spanning analytics, advertising, e-mail, marketing automation, personalization, search and more.
Clients include such brands as Microsoft, Capital One, United Airlines and T-Mobile.