Elevaate, a Stamford and London, UK-based provider of an agile product placement platform that connects on-site activity to supply chain inventory, raised $1.2m in funding.
Notion Capital made the investment earlier in August.
The company is using the funds to continue to develop the platform and expand operations.
Led by Simon Harrow, CEO, Elevaate provides a platform that creates new featured shelf space within a retailer’s digital presence, allowing both retailer and supplier to have control over product positioning.
The foundation of Elevaate is a real-time bidding system that provides the flexibility to serve any product at any time into the shopper’s digital journey.
Launched in April 2015, the platform has been used by a mix of leading brands – both retail and suppliers.