DashBid, a NYC-based video supply side platform, secured $1.7m in venture capital financing.
The round was led by SV Frontier and Centripetal Capital Partners.
The company, which has raised $3m in the last 12 months, intends to use the funds to expand its current mobile offerings and programmatic TV capabilities and technology, to nearly double its workforce and grow to 40 employees by the end of the year and invest in marketing efforts, and grow its global presence.
Led by Tom Herman, CEO, DashBid provides an ad yield optimization platform for online publishers to sell video advertising across dozens of programmatic sales channels on both desktop and mobile.
The platform is powered by a data driven, proprietary algorithm that automatically sets up and manages dozens of demand partners allowing publishers to optimize and audit their video ad sales.