SunUp Financial, LLC, (dba Balance Credit), an Irving, Texas-based online lender to families and individuals, secured a $100m credit facility.
Princeton Alternative Funding, LLC (PAF) provided the capital.
The growth capital will enable the company to expand its offerings of unsecured personal loans and credit services to assist people with urgent cash needs.
Led by Jason Hutton, CEO, Balance Credit offers unsecured, personal installment loans and credit services to customers in need of a source of additional cash. Using advanced analytics and proprietary technology, the company allows customers to gain access to loans currently from $100 up to $3,000 and with terms up to 24 months.
Balance is licensed and regulated in each U.S. state where it operates.