Apptuto, a San Francisco, CA-based financial education platform, secured $500k in funding.
The round was led by 500 Startups (which also accepted Batch 14 of its accelerator program in San Francisco) with participation from Michael Staton, a partner at Learn Capital, and executives from Google, HSBC, Macquarie Bank, Delta Partners Group as well as other angel investors from the US, Europe, and United Arab Emirates.
The company intends to use the funds to grow its marketing and development capabilities in San Francisco, launch Level II & Level III of the CFA Program, and develop an enterprise platform to assist tutors and HR managers by providing insight and analytics into student cohorts.
Led by Founder and CEO Nicholas Cooper, Apptuto provides a financial education platform that allows professionals to prepare for accreditation exams via gamification techniques, which encourage students to study, and help working professionals stay motivated as they prepare. It currently offers a tutoring and exam preparation platform for Level I of the Chartered Financial Analyst (CFA) Program.
On the long term, the company aims to expand beyond the CFA Program, firstly into other similar Finance and Accounting exams, and then onto other standardized tests where a smart tool can assist learning.
Apptuto is available in the Apple iTunes store and the Google Play store.