Wayin, a Denver, CO-based real-time digital marketing software company, secured $15.4m in funding.
The round was led by an undisclosed new investor with participation from new investor David Duffield, founder of PeopleSoft and co-founder and Chairman of Workday, Inc., and existing investors such as U.S. Venture Partners, Hasso Plattner, founder of SAP, and Wayin Chairman and CEO Scott McNealy.
The company intends to use the funds to continue to expand the domestic and international sales force, as well as the Engineering department.
Led by CEO Scott McNealy, Wayin integrates with public Twitter, Facebook, and Instagram content to give marketers and media companies technology to find the most compelling social content and trends to build authentic consumer interest and persuade action.
Wayin serves marketers at brands such as Walgreens, MLB, The Weather Channel, Logitech, Blizzard Entertainment and Mashable.