Trading Ticket, Inc., a NYC-based maker of innovative financial tools including mobile trading technology Trade It™, raised $4m in seed financing.
The round was co-led by Valar Ventures and Citi Ventures. In conjunction with the funding, Valar founding partner Andrew McCormack and the founding CEO of DLJdirect, Blake Darcy, joined the board, while Citi Ventures’ co-head of Global Ventures Investing, Ramneek Gupta, will be a board observer.
Conceived by financial technology veterans Serge Kreiker, Nathan Richardson and Gaspard de Dreuzy, Trade It is a tool that lets publishers, mobile app developers, exchange-traded fund (ETF) issuers, and financial advertisers facilitate direct securities orders via a user’s existing brokerage account. Users can place orders from any supported Web site, mobile application, or Twitter post with a broker of choice.
Publishers and mobile app developers can integrate Trade It via any combination of a full API suite, ready-made widgets, a short URL that can trigger trading tickets from within Twitter posts, a software-development kit (SDK) for Apple’s iOS mobile operating system, and ready-made ad units.
The tool, whose underlying technology’s patent is pending, will be available initially on a number of financial mobile apps including Stock Tracker, Stocks Live, Rubicoin, and Investr.
It will also be available first on financial content destinations including Benzinga, MarketWatch, The Motley Fool, TheStreet.com, and VETR.