Roominate, a Santa Clara, CA-based creator of a line of wired building systems for girls aged six and up, raised over $1m in funding.
Backers included Mark Cuban, Aspiration Growth Opportunities, iD Ventures America, Tandem Capital, and the Stanford StartX fund.
The company intends to use the funds to distribute the launch of its new rPower line of connected building kits, which will allow girls to program and control their Roominate creations from a phone or tablet.
Founded in 2012 by Alice Brooks, Roominate is a toy company that offers a line of customizable, connected building systems with modular pieces, working motor and light circuits that allow girls to create original and unique structures. In 2015, the line has been expanding with kits that feature more building pieces, vehicles, new accessories and advanced technology. Most recently, Roominate launched a #LetGirlsBuild campaign to encourage the next generation of women in STEM fields.