QuanticMind (previously known as InsideVault), a Redwood City, CA-based provider of a product to manage and optimize search campaigns, raised $10.3m in Series A funding.
The round was led by Safeguard Scientifics, Inc. (NYSE:SFE), which provided $7m in equity. In conjunction with the funding, Mark Mitchell, Principal, Technology at Safeguard, joined QuanticMind’s board of directors.
The company intends to use the funds to expand its operational infrastructure with a direct focus on product, engineering, marketing and sales efforts.
Led by CEO Chaitanya Chandrasekar and COO Brian Bird, QuanticMind Search provides marketers with a product to manage and optimize search campaigns and bidding on Google AdWords, Bing Ads, Yahoo Gemini and other search engines across mobile devices, desktops and tablets. Marketers can also manage bidding on related display networks, shopping campaigns, and remarketing inventory.