eRelevance Corporation, an Austin, Texas-based lead generation service, closed an additional round of seed funding.
The company has raised over $3.5M since inception in mid-2013.
Led by Bob Fabbio, co-founder and CEO, eRelevance provides small to medium-sized businesses with a service for lead generation that allows them to outsource their internal marketing so that they can focus on their core business.
The service leverages technology to market to an organization’s internal contact database. While most organizations primarily use email to market to their contacts, eRelevance leverages multiple communication channels including email, text, web, social, and automated conversations to generate leads.