Databox, a Boston, MA-based data startup for marketers and managers at web-based businesses to focus on key performance indicators, raised $3.3m in seed funding.
The round was led by Founder Collective, with participation from Accomplice and other investors.
The company intends to use the funds to build the product and grow the team.
Founded by serial entrepreneurs Davorin Gabrovec and Vlada Petrovic and led by CEO Swami Kumaresan, previously a senior executive and member of the founding team at Carbonite (Nasdaq: CARB), Databox integrates with online services such as Hubspot, Google Analytics, Intercom and more to pull key metrics from a variety of sources. Marketers can then set up custom alerts and personalized “scorecards” to track their metrics in real-time through a mobile app.
The company, a former alum of Techstars Boston, also has offices in Ptuj, Slovenia.
It had previously raised $400k.