Appcoach, a Shangai, China-based mobile advertising platform, raised $10m in Series A funding.
The round was led by Yonghua Capital.
The company intends to use the funds to expand its global reach with a focus on mobile video markets in the United States, Europe, India and Latin America.
Led by CEO Kent Wang, Appcoach provides a performance-based mobile advertising platform using programmatic technology with advanced data capabilities and featuring high-quality inventory of display, video and native app advertising units.
Its full-service approach includes inventory and optimization expertise to allow clients to achieve their targeted ROI and leverages partnerships with Google. The company also operates Appcoach Market, a performance network for supplemental user acquisition and monetization.