ADmantX, a Naples, Italy-based provider of intelligent online advertising solutions, completed a €2m funding round.
The backers were not disclosed.
The company intends to use the funds to expand its sales network and integrate with new partners to further extend its reach within the programmatic environment, and to invest in innovation to support customers with improved features for campaign planning, and advanced audience targeting and profiling.
Founded in Italy as a spin-off of semantic company Expert System by Giovanni Strocchi, CEO, ADmantX provides technology that facilitates advanced brand planning and targeting within the digital advertising industry. By leveraging its ability to understand the meaning of online content, the company’s platform enables publishers and advertisers to match ads to relevant online content at page level.
ADmantX works with global clients including NBCUniversal, Financial Times, WPP, Amnet, Simple Agency, Accuen, Banzai and is integrated with leading DSPs and SSPs such as AppNexus, Turn, Adform and Rubicon Project.
Throughout 2015, the company has expanded its services in Northern and Eastern Europe and launched in Asia and Latin America.
28/01/2013: ADmantX Closes €1M in Second Funding Round