TrackIf Raises $5M in Series A Funding

trackifTrackIf, a Minneapolis, MN-based provider of online tracking and intelligent alerting for future purchase intent, raised $5m in Series A funding.

The round was co-led by Origin Ventures and Grotech Ventures with participation from existing investor Chicago Ventures. As a part of the financing, Jason Heltzer from Origin Ventures and Lawson DeVries from Grotech Ventures will join TrackIf’s Board of Directors.

Led by Doug Berg, CEO and Founder, TrackIf provides an online tracking and intelligent alerting solution that allows transactional sites and mobile apps to add white-labeled product tracking that captures future purchase intent and converts it into revenue using personalized email alerts.
Customers include top Internet retailers (including the largest home improvement retailer), Neiman Marcus (Last Call),, Cost Plus World Market, Joie, and many others.

The company also has offices in both San Francisco, CA, and New York, NY.



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