The Honest Company Closes $100M Series D Financing

thehonestcompanyThe Honest Company, a Santa Monica, California-based healthy lifestyle brand, closed $100m Series D financing.

The round was led by new investor Glade Brook Capital Partners LLC, with participation from new investor AllianceBernstein and existing investors Fidelity Management & Research Company, Wellington Management Company LLP and Institutional Venture Partners.

The company intends to use the funds to accelerate product development, including the launch of its Honest Beauty line of skincare, color cosmetics, and hair care products, support its global expansion plans, and bolster its online and wholesale distribution.

Co-founded in 2012 by Chief Creative Officer Jessica Alba and CEO Brian Lee, The Honest Company has a product portfolio of more than 120 products across baby care, personal care, home care, vitamins & supplements, and baby formula.
The company’s products are currently available online at and at more than 4,000 retail partners across the United States and Canada, including Target, Whole Foods, Nordstrom, and Costco.

Goldman, Sachs & Co. served as placement agent on the transaction.



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