Stylyze Closes $890k Seed Funding Round

stylizeStylyze, a Seattle, WA-based personalized discovery platform that uses color and style to allow people to create their personal lifestyle brand and shop it, closed a $890k seed funding round.

The company intends to use the funds to launch its B2B platform, and expand into new markets.

Led by Kristen Miller, founder and CEO, and Lisa Perrone, co-founder and Creative Director, Stylyze provides a personalized discovery platform that helps people find and coordinate products they love. It does this by mapping the color and style fingerprints of products and customer tastes, and enables its retail partners to offer personalized recommendations to customers that show a product of interest in coordinated looks called Styleboards.
The company has secured partnerships with decor retailers including Burke Décor, Apt2B, and Brewster Home Fashions.
With the official launch taking place in Fall 2015, Stylize aims to add other features including Stylyze mobile; affiliate programs for retail partners; and additional data reporting on color and style trends to equip retailers with new insights to better merchandise their catalogs and understand customer preferences.

FinSMEs

18/08/2015

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