Soothe, Inc., a Los Angeles, CA-based platform for massages, received a $10.6m equity investment.
The Riverside Company provided the capital.
The company intends to use the funds to contienue to grow operations.
Led by Merlin Kauffman, CEO and Founder, Soothe connects independent massage therapists looking for incremental lead flow to consumers seeking to book an in-home massage in as little as 90 minutes. Consumers can book massages through a smartphone app or through a website.
Soothe is available in Los Angeles, and it is growing in 10 other markets, including Miami, Washington D.C., Chicago, Orange County, and Phoenix.