Simworx, a UK-based designer and supplier of advanced media-based theme park attractions, raised £4.5m in equity funding.
Business Growth Fund made the investment.
The company used by part of the investment to acquire Warwickshire based RoboCoaster, the business behind theme park rides. The acquisition will combine RoboCoaster’s robotics capability with Simworx’s Motion Simulation and Audio Visual experience. The funding is also being used to double the size of its production plant in Kingswinford, increase its demonstration facilities and add more staff.
Established by Terry Monkton and Andrew Roberts in 2005, Simworx created the Angry Birds 4D cinema at Thorpe Park for Merlin Entertainments. It has also been chosen by Merlin to develop and deliver one of the main attractions at Shrek’s Adventure theme park, which opened in London in July.
The ride is based on Simworx’s proprietary Immersive Tunnel, where guests board a themed motion simulator and are surrounded by a 360 degree, 3D cinema screen and immersed in lighting, sound, smells and weather effects.
The company’s first Immersive Tunnel ride, The Lost Temple, was delivered to Movie Park Germany in May 2014.