PaidEasy, a NYC-based mobile payments startup, raised $2m in seed funding.
A private investor, Ivor Ichikowitz, made the investment.
The company intends to use the funds to establish its presence in New York City and its surrounding areas, acquire new merchants, further its technology development and bring on sales and marketing personnel.
Led by Gregg Jackowitz, CEO, PaidEasy integrates into each individual merchants Point of Sale system to give users the ability to open, view, split, tip and pay their bills in real-time. For merchants, PaidEasy also offer real-time analytics and actionable data while loyalty and rewards programs are built into the app.
It will be available at both restaurants and bars to start with plans for other verticals in the hospitality industry for the future.
PaidEasy has already integrated with Apple Pay, Yelp, Uber and more.
It is available in the Apple App Store as well as the Apple Watch Store.