G5 Closes $76M Funding

g5G5, a Bend, Oregon-based provider of digital marketing platform for the property management sector, closed a $76m funding round.

The investment was led by Peak Equity Partners, a private equity firm focused on the enterprise software market.

The company intends to use the funds to accelerate feature development of the G5 Marketing Cloud.

Led by Dan Hobin, co-founder and CEO, G5 provides cloud-based digital marketing platform in the property management sector featuring tools for sites, search, social, and advocacy as well as analytics to measure and optimize results.
It has more than 425 customers and 6,900 properties throughout the Multifamily, Senior Living, and Self Storage verticals.

William Blair & Company acted as the exclusive financial advisor to G5 in the transaction.



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