Fanatics Receives $300M Private Equity Investment from Silver Lake

fanaticsAccording to Fortune, Fanatics Inc., a Jacksonville, Fla.-based e-commerce company focused on sports merchandise, received a $300m minority private equity investment.

Silver Lake backed the company.

Led by CEO Doug Mack, Fanatics offers sports merchandise with a broad online assortment of officially licensed items via its Fanatics ( and FansEdge ( brands, as well as a large selection of sports collectibles and memorabilia through Fanatics Authentic ( The multi-channel company operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 150 collegiate and professional team properties.

Its in-venue and event retail portfolio includes the NBA, NHL, NASCAR, Texas Longhorns, LSU Tigers, Arizona Coyotes and New Jersey Devils.



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