Cintric, a Cincinnati, OH-based consumer intelligence company, raised $500k in funding.
The E.W. Scripps Company (NYSE: SSP) made the investment as a part of a larger seed round.
The company intends to use the funds to expand operations.
Founded in 2014 and led by Connor Bowlan, co-founder and CEO, Cintric provides a consumer intelligence platform for brands, publishers and retailers to analyze rich behavioral data from potential customers and act on those insights with personalized marketing campaigns and measure the effectiveness of this messaging on actual consumer behavior.
The solution collects and analyzes location data from mobile-device users who have opted into geo-location.