AdtoApp, a Los Angeles, CA-based programmatic mediation platform for in-app advertising, launched with $6m in funding.
Venture capital fund Run Capital made the investment in 2014
Led by Founder and CEO Nikolay Evdokimov, the company provides a real-time mediation service that allows users to serve ads to their mobile apps via multiple networks.
The platform has an auto-adjustable algorithm of on-going filtering where the list of demand-side buyers is adjusted every three hours. AdtoApp automatically selects the right filter for each app depending on the country and audience targets.
The platform is aligned with 20+ networks including Admob, MoPub and Amazon, among others.
AdtoApp, for iOS and Android, is available in 184 countries.