AdtoApp Launches with $6M in Funding

addtoappAdtoApp, a Los Angeles, CA-based programmatic mediation platform for in-app advertising, launched with $6m in funding.

Venture capital fund Run Capital made the investment in 2014

Led by Founder and CEO Nikolay Evdokimov, the company provides a real-time mediation service that allows users to serve ads to their mobile apps via multiple networks.
The platform has an auto-adjustable algorithm of on-going filtering where the list of demand-side buyers is adjusted every three hours. AdtoApp automatically selects the right filter for each app depending on the country and audience targets.
The platform is aligned with 20+ networks including Admob, MoPub and Amazon, among others.

AdtoApp, for iOS and Android, is available in 184 countries.



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