Zeta Interactive, a NYC-based big data and analytics platform for brands to acquire, grow and retain customers, closed a $125m round of financing.
Backers included FS Investment Corporation (NYSE: FSIC), FS Investment Corporation II (FSIC II) and FS Investment Corporation III (FSIC III), business development companies (BDCs) advised by affiliates of Franklin Square Capital Partners (Franklin Square) and sub-advised by an affiliate of GSO Capital Partners LP (GSO), the credit platform of Blackstone (NYSE: BX).
Under the terms of the investment, these BDCs will provide up to $125 million in a mix of debt and equity.
The company will use the financing to enhance and expand its platform; grow its market penetration in the US and UK markets; and accelerate strategic acquisition strategy.
Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta uses Big Data, Analytics and Machine Learning to allow brands to acquire, grow and retain customers. Its set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. In the past two years, the company has acquired the marketing automation platform ClickSquared, and the Actions division of Adchemy along with its patented machine learning platform.
Zeta has over 600 employees worldwide in offices in NYC, Silicon Valley, London, and Hyderabad, India, and additional offices in Boston, MA; Boulder, CO; Detroit, MI; Scottsdale, AZ; Tampa, FL; Washington, D.C.; Middlesbrough and Bristol, UK.