The acquisition aims to expand the Workfront marketing work management (MWM) capabilities. The combined offering allows marketing teams and agencies to plan the tasks surrounding a project, coordinate resources to execute the work, have all stakeholders weigh in on the creative proof, and manage its distribution.
The two companies have partnered for nearly 3 years, with ProofHQ powering the proofing capabilities within Workfront.
Led by Eric Morgan, CEO, Workfront provides a cloud-based Enterprise Work Management solution for marketing teams, creative agencies, and other enterprise teams to centralize the management and collaboration on all types of work through the entire work lifecycle.
Customers include thousands of global enterprises, like Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric, and Trek.
Led by Mat Atkinson, CEO, ProofHQ is an online proofing tool used by top brands and agencies worldwide to streamline the review and approval of content and creative assets.