The amount of the transaction was not disclosed.
Together, Sysomos, a Twitter Official Partner, and Expion technology, a marketing partner of both Facebook and Pinterest, aim to provide more than 15,000 marketers, representing 1,500 companies, with a complete content marketing and analytics solution to better understand their customers, reach new, relevant audiences and deliver more compelling customer experiences.
The combined company plans to more than double headcount, reaching 500 by year-end. Additionally, it will expand its global presence to 10 cities in six countries, adding offices in Singapore and Shanghai, as well as on the East Coast of the United States.
Led by Lindsay Sparks, CEO, Sysomos provides a social intelligence platform that continuously decodes conversations and news stories to give marketers real-time answers about what their customers think and feel. It is used by more than 1,400 brands and agencies, The company has offices in seven cities worldwide, including London, New York, San Francisco and Toronto.
Led by Peter Heffring, CEO, Expion provides social marketing software for marketers to manage, optimize and distribute content at scale to drive engagement and sales in real-time. It partners with Coca-Cola, Heineken, Hilton, Mastercard, Mondelez and Singapore Airlines, among others.