The acquisition will enable Sounday to have a proprietary mobile technology that will form part of its development strategy to offer services for latest-generation devices.
Soundtracker’s geolocation and proximity marketing will introduce a new business line, allowing Sounday to offer value added to brands, labels and artists by leveraging tools for the analysis of music consumption, on innovative music solutions applied to sectors like automotive, telecommunications and entertainment.
Launched in 2009 in San Francisco, Soundtracker currently has partnerships with Google, Amazon, Ford and Toyota, and 1.3 million registered users, of which 60% are located in the United States and England. The service, available in English, Spanish, French, German, Portuguese, Italian, Chinese, Japanese, Korean and Russian, offers a catalogue of over 32 million music tracks on stores like iOS App Store, Android Google Play, Windows Phone Store, Windows store, Google Glass, BlackBerry World, Samsung Apps, Amazon Appstore, Nook and Samsung Smart TV.
Founded by CEO Giuseppe Ravello in 2009, Sounday operates a a web and mobile platform – Sounday Music – that offers all those who are active in the music world solutions and advanced services within a single online destination. With over 30,000 registered users and sales revenues in 2013 of more than €3m, the platform allows artists, professional operators, record labels, fans and brands to develop networking, manage their professional pathways, purchase and sell musical goods and services, create and share content.
In September 2013, the company acquired Kiver Digital to add distribution, promotion and monetization of musical content services.
Backed by Digital Investment and Principia II, it is also present in Turin, Milan and Rome, with a team of 22 people.