SmartyPants Vitamins, a Venice, CA-based developer, marketer and distributor of GMO-free gummy vitamins and supplements for kids and adults, received a growth investment of undisclosed amount.
Backers included North Castle Partners and CircleUp Growth Fund.
The company will use the proceeds to continue to grow operations.
Launched in 2010 by Co-CEOs Courtney Nichols Gould and Gordon Gould, SmartyPants Vitamins provides consumers with “all in one” nutritional supplements that combine eco-friendly, bio-available nutrients with no high fructose corn syrup, artificial colors, sweeteners, flavors or preservatives.
SmartyPants’ core products include Kids Complete, Kids Fiber, Adult Complete, Adult Fiber and most recently, PreNatal vitamins.