Salsify, a Boston, MA-based platform that enables the creation and exchange of rich product content between brand manufacturers and their retail partners, raised $16.6M in Series B funding.
The round was led by Venrock, with participation from existing investors Matrix Partners and North Bridge, as well as Michael Skok.
The company, which has now raised $24.6M in total funding, intends to use the funds for further product development and investment in corporate growth.
Led by Jason Purcell, co-founder and CEO, Salsify provides brands with a SaaS-based platform to create and deliver product information to retailers.
Energizer, Rubbermaid, Gojo, Smead, WestPoint, Bosch,