rewardStyle, a Dallas-based monetization platform solution for content creators and retailers, closed on a $15m Series A financing with a post-money valuation of $290m.
The round was led by New York-based Maverick Capital Ventures with participation from Miroslava Duma, Nasiba Adilova and Veronica Chou.
The company intends to use the funds for international business growth, secure on-the-ground market presence in Asia, the Middle East, Central Eastern Europe and Russia, extend its luxury category offering, expand the platform’s current content creator portfolio, and accelerate product roadmap.
Founded by Baxter Box and Amber Venz Box, rewardStyle provides content creators and retailers with a monetization solution featuring an ecosystem of innovative technology and strategic consulting.
The company, which has publishers in more than 80 countries and monetizes content in more than 120 countries, also operates LIKEtoKNOW.it, an in-Instagram service, concepted for the “socially-inspired shopper”. which enables nearly 1 million consumers to access full product and service information on Instagram. rewardStyle’s team of more than 100 employees works from three offices — Dallas, London, and San Francisco.