Reveal Mobile, a Raleigh, NC-based mobile audience platform for app publishers and developers, closed on an oversubscribed $750K financing round.
Backers included Alerion Ventures, IDEA Fund Partners, River Cities Capital Funds, and Capitol Broadcasting Company.
The company intends to use the funds for hiring for additional engineering, data science, and business development positions.
Led by CEO Brian Handly, Reveal provides a mobile platform that allows app publishers and media companies to understand and target their mobile audience. Their patent-pending algorithms offer marketing across demographics, real-world and digital interests, location, and political affiliation.
Initial partners include Capitol Broadcasting Company and WSI, the professional division of The Weather Company, while the customer base includes over 600 mobile applications.