Kinetic Social, a NYC-based social marketing data and technology company, closed $17.5m in financing.
Backers included Multiplier Capital and Bridge Bank.
The company, which had previously raised $21m, intends to use the funds to enhance development of its core marketing technology platfom and facilitate the expansion of its content management services.
Led by Don Mathis, CEO, Kinetic provides a SaaS social marketing platform to build brand value and drive sales. It designs and manages campaigns across social, display and the mobile open web.
The company, a Facebook Marketing Partner, Twitter Official Partner, and Pinterest Ads API Partner, has offices in Toronto, Chicago and San Francisco.