Jun Group, a New York, NY-based mobile video and branded content advertising platform, raised $28m in funding.
Backers included Halyard Capital and Bridge Bank.
The company intends to use the proceeds to accelerate a number of growth initiatives.
Led by CEO Mitchell Reichgut, Jun Group delivers video and branded content to consumers on smartphones and other screens in a brand-safe, visible, and transparent way. Its ad platform aggregates audiences directly from mobile applications and uses first-party data to deliver precise, customized targeting for video and branded content.
The company was advised in the transaction by the Jordan Edmiston Group and Loeb & Loeb. Halyard was represented by Akin Gump.