The amount of the deal was not disclosed.
The addition of OrderUp aims to boost Groupon’s presence in the $70 billion food ordering and delivery sector. With more than 10 million orders processed, the Baltimore-based company brings food ordering and delivery expertise, as well as thousands of additional restaurant relationships.
Founded in 2009 by CEO Chris Jeffery, OrderUp is an on-demand food delivery marketplace for local markets outside of the top metros. It serves metropolitan areas such as Baltimore, Md. and Denver, and markets with large student populations such as Bloomington, Ind., Boulder, Colo. and State College, Pa., among others. The company will continue to operate as a standalone brand with inventory cross promotion through Groupon’s marketplace and merchant pages and will maintain its current Baltimore headquarters.